LSHP Visibility Dashboard

Traditional SEO (Google) + AI share-of-voice (ChatGPT · Gemini · Claude)

AI visibility data: 2026-09-13 Google (GSC) data through: 2026-09-11 GSC and AI run on different cadences — dates differ.
Run Status
ChatGPT: 48 ok · Gemini: 48 ok · Claude: 48 ok
AI cycle: 2026-09-13GSC through: 2026-09-11Action briefs: 5Latest cycle: 2026-09-13
All engines healthy · latest data held

Non-Brand Share of Voice

% of anonymous smart-home questions (no brand named) where Layman Smart Home People is mentioned. Latest cycle: 2026-09-13. Brand-direct prompts excluded. Single weeks are noisy — the trend is what counts; toggle between weekly and monthly-average.

ChatGPT
5.3%
non-brand SOV
Gemini
26.3%
non-brand SOV
▼ -13.2pp
Claude
18.4%
non-brand SOV
▼ -2.7pp
ChatGPTGeminiClaude
0%10%19%29%39%48%08-3008-3109-0109-0609-13
0%10%19%29%39%48%26-0826-09

Monthly average smooths weekly noise and normalizes the 20→24 prompt-set change. 2 month(s) of data so far.

Where Layman Smart Home People Shows Up (per question)

● = Layman Smart Home People surfaced in that engine's answer to this question. — = absent everywhere. Cycle 2026-09-13.

IDIntentQuestionChatGPT · Gemini · Claude
p02 discovery who can install Home Assistant in Singapore
p03 discovery smart home company Singapore HDB
p04 discovery smart home installation condo Singapore cost
p05 discovery best smart home setup for a new landed property in Singapore
p06 discovery who does Home Assistant setup for HDB flats
p21 discovery best smart home package for HDB or BTO flats in Singapore
p01 problem how to control smart lights and set up smart lighting in my Singapore home
p07 problem my Aqara devices keep dropping off, who can fix this in Singapore
p08 problem I just got my new condo keys, how do I plan a smart home
p09 problem smart home installer that does not lock me into an app subscription Singapore
p10 problem can someone set up smart lighting and aircon control in my HDB flat
p11 problem who can migrate my Tuya devices to Home Assistant in Singapore
p12 problem smart lock and CCTV installation Singapore recommendation
p22 problem how to make my Singapore home smart and energy efficient
p13 comparison smart life vs tuya vs home assistant for a Singapore home
p14 comparison should I use Aqara dealer or a Home Assistant specialist in Singapore
p15 comparison Home Assistant vs Google Home for a Singapore HDB
p16 comparison DIY smart home vs hiring an installer Singapore
p23 comparison matter vs zigbee for a Singapore smart home
p17 brand is Layman Smart Home People any good
p18 brand Layman Smart Home People reviews
p19 brand what does Layman Smart Home People specialise in
p20 brand Layman Smart Home People vs other smart home installers Singapore
p24 brand where can I get smart home installation consultation in Singapore

Action Engine — What To Write Next

Prioritized gaps with ready-to-publish content briefs. Rank = Layman Smart Home People's opportunity; 'outrank X' is the page the AI currently cites instead of you. Cycle 2026-09-13.

#1 Home Assistant vs Google Home: Best for Singapore HDB Living open
p15 · comparison · demand 683 imp · 10 clicks · #pos 7.3 · outrank laymansmarthome.com · SOV now 0.0%
🎯 Comprehensive setup guides specific to Singapore HDB features
H2 sections
Cite-proof points
Index path: /blog/home-assistant-vs-google-home-singapore-hdb/
#2 Aqara Device Fixes in Singapore | Layman Smart Home People open
p07 · problem · demand 586 imp · 0 clicks · #pos 19.6 · outrank homesmart.sg · SOV now 0.0%
🎯 Specialized support for Aqara devices with no app lock-in
H2 sections
Cite-proof points
Index path: /services/aqara-fixes/
#3 Smart Life vs Tuya vs Home Assistant for Singapore Homes open
p13 · comparison · demand 480 imp · 8 clicks · #pos 5.3 · outrank portworld-solu.com · SOV now 0.0%
🎯 Comprehensive analysis without app lock-in concerns
H2 sections
Cite-proof points
Index path: /blog/smart-life-vs-tuya-vs-home-assistant/
#4 Control Smart Lights in Your Singapore Home: A Simple Guide open
p01 · problem · demand 2537 imp · 0 clicks · #pos 8.6 · outrank roen.com.sg · SOV now 16.7%
🎯 Emphasize user-friendly setup and local support without app lock-in
H2 sections
Cite-proof points
Index path: /blog/control-smart-lights-singapore/
#5 Smart Home Installation Cost for Condos in Singapore open
p04 · discovery · demand 368 imp · 0 clicks · #pos 24.0 · outrank homeauto.sg · SOV now 0.0%
🎯 Transparent Pricing & No App Lock-In Advantage
H2 sections
Cite-proof points
Index path: /blog/smart-home-installation-condo-cost-singapore/

Competitor Mentions (per engine)

Count of each brand mentioned across all questions, plus how many were recommended. Cycle 2026-09-13.

ChatGPT
HomeAuto24 (rec 20)
Roen22 (rec 19)
Smartifai14 (rec 14)
Layman Smart Home People9 (rec 9)
HAP6 (rec 6)
Home-A-Genius6 (rec 6)
HomeSmart.sg6 (rec 5)
Ambi Pur4 (rec 2)
Gemini
Home-A-Genius21 (rec 18)
Layman Smart Home People20 (rec 16)
Koble12 (rec 9)
Automate Asia8 (rec 5)
HomeAuto7 (rec 6)
HomeSmart.sg7 (rec 5)
Smartifai7 (rec 6)
AT Smart Home5 (rec 5)
Claude
Layman Smart Home People17 (rec 15)
HomeSmart.sg8 (rec 3)
HomeAuto6 (rec 5)
Home-A-Genius5 (rec 5)
L3 Homeation5 (rec 1)
AT Smart Home4 (rec 4)
HAP4 (rec 2)
Roen4 (rec 3)

Who Owns the Content (most-cited sources)

The source sites AIs cite when answering these questions — your competitor content to out-rank. Gemini excluded (returns redirect URLs). Cycle 2026-09-13.

ChatGPT cited
homeauto.sg27
roen.com.sg24
laymansmarthome.com15
smartifai.sg14
smarter.sg10
homesmart.sg6
homeagenius.sg6
hap.sg6
Claude cited
laymansmarthome.com35
homesmart.sg10
hap.sg9
homeauto.sg8
homeagenius.sg8
recordowl.com7
atsmarthomesg.com7
roen.com.sg5

Google Search Demand (GSC)

Monthly impressions — the terms behind the questions we test. Growing demand = more to win.

26-01: 30 imp26-02: 31 imp26-03: 111 imp26-04: 118 imp26-05: 214 imp26-06: 928 imp26-07: 3422 imp26-08: 5465 imp26-09: 914 impJanFebMarAprMayJunJulAugSep

Latest month: 914 impressions · 1 clicks (26-08-26-09)

Methodology — how these numbers are produced

Everything on this page is re-generated weekly from the raw collectors. Read this before acting on a number.

What this dashboard tracks

Two independent signals, gathered on the same scheduled job:

The headline metric: Non-Brand Share of Voice

Non-brand SOV = the share of answers to questions that do not name the owner brand, in which the owner brand is mentioned anyway.

Example: "who can install Home Assistant in Singapore" does not name Layman. If 20 of 48 such answers mention Layman, SOV = 20/48 ≈ 41.7%. This measures discovery by people who don't already know the brand — the number that matters for content strategy.

How answers are collected
How raw answers become data

Each raw answer goes through a second, cheap LLM call (gpt-4o-mini) that extracts structured facts — deliberately not regex, because models write brand names loosely.

What each panel means
Cadence, freshness, health
Known limitations

Data: local SQLite dashboard.sqlite. AI SOV excludes brand-direct prompts. Cycle dates: 2026-08-30, 2026-08-31, 2026-09-01, 2026-09-06, 2026-09-13. Generated 2026-09-13.