LSHP Visibility Dashboard

Traditional SEO (Google) + AI share-of-voice (ChatGPT · Gemini · Claude)

AI visibility data: 2026-09-27 Google (GSC) data through: 2026-09-25 GSC and AI run on different cadences — dates differ.
Run Status
ChatGPT: 48 ok · Gemini: 48 ok · Claude: 48 ok
AI cycle: 2026-09-27GSC through: 2026-09-25Action briefs: 5Latest cycle: 2026-09-27
All engines healthy · latest data held

Non-Brand Share of Voice

% of anonymous smart-home questions (no brand named) where Layman Smart Home People is mentioned. Latest cycle: 2026-09-27. Brand-direct prompts excluded. Single weeks are noisy — the trend is what counts; toggle between weekly and monthly-average.

ChatGPT
2.6%
non-brand SOV
▼ -2.7pp
Gemini
28.9%
non-brand SOV
▼ -2.7pp
Claude
18.4%
non-brand SOV
▼ -5.3pp
ChatGPTGeminiClaude
0%10%19%29%39%48%08-3008-3109-0109-0609-1309-2009-27
0%10%19%29%39%48%26-0826-09

Monthly average smooths weekly noise and normalizes the 20→24 prompt-set change. 2 month(s) of data so far.

Where Layman Smart Home People Shows Up (per question)

● = Layman Smart Home People surfaced in that engine's answer to this question. — = absent everywhere. Cycle 2026-09-27.

IDIntentQuestionChatGPT · Gemini · Claude
p02 discovery who can install Home Assistant in Singapore●●
p03 discovery smart home company Singapore HDB●
p04 discovery smart home installation condo Singapore cost—
p05 discovery best smart home setup for a new landed property in Singapore—
p06 discovery who does Home Assistant setup for HDB flats●●●
p21 discovery best smart home package for HDB or BTO flats in Singapore—
p01 problem how to control smart lights and set up smart lighting in my Singapore home—
p07 problem my Aqara devices keep dropping off, who can fix this in Singapore—
p08 problem I just got my new condo keys, how do I plan a smart home●
p09 problem smart home installer that does not lock me into an app subscription Singapore●●
p10 problem can someone set up smart lighting and aircon control in my HDB flat●
p11 problem who can migrate my Tuya devices to Home Assistant in Singapore●
p12 problem smart lock and CCTV installation Singapore recommendation—
p22 problem how to make my Singapore home smart and energy efficient—
p13 comparison smart life vs tuya vs home assistant for a Singapore home—
p14 comparison should I use Aqara dealer or a Home Assistant specialist in Singapore●
p15 comparison Home Assistant vs Google Home for a Singapore HDB—
p16 comparison DIY smart home vs hiring an installer Singapore—
p23 comparison matter vs zigbee for a Singapore smart home—
p17 brand is Layman Smart Home People any good●●●
p18 brand Layman Smart Home People reviews●●●
p19 brand what does Layman Smart Home People specialise in●●●
p20 brand Layman Smart Home People vs other smart home installers Singapore●●●
p24 brand where can I get smart home installation consultation in Singapore●●

Action Engine — What To Write Next

Prioritized gaps with ready-to-publish content briefs. Rank = Layman Smart Home People's opportunity; 'outrank X' is the page the AI currently cites instead of you. Cycle 2026-09-27.

#1 Control Smart Lights & Setup for Your Singapore Home Easily open
p01 · problem · demand 2578 imp · 0 clicks · #pos 8.8 · outrank fixfirst.sg · SOV now 0.0%
🎯 Simple step-by-step guide for hassle-free smart lighting installation
H2 sections
Cite-proof points
Index path: /blog/smart-lighting-guide-singapore/
#2 Home Assistant vs Google Home: Best for Singapore HDBs open
p15 · comparison · demand 699 imp · 10 clicks · #pos 7.2 · outrank joinhomeshift.com · SOV now 0.0%
🎯 Expert insights on customization options for Singaporean HDBs.
H2 sections
Cite-proof points
Index path: /blog/home-assistant-vs-google-home/
#3 Aqara Device Fixes in Singapore: Expert Smart Home Help open
p07 · problem · demand 595 imp · 0 clicks · #pos 19.4 · outrank pfetech.com · SOV now 0.0%
🎯 Local expertise with no app lock-in, focusing on seamless integration and support.
H2 sections
Cite-proof points
Index path: /services/aqara-device-support/
#4 Smart Life vs Tuya vs Home Assistant in Singapore: The Best Choice open
p13 · comparison · demand 509 imp · 8 clicks · #pos 5.4 · outrank laymansmarthome.com · SOV now 0.0%
🎯 Focus on no app lock-in and integration advantages of Home Assistant
H2 sections
Cite-proof points
Index path: /blog/smart-life-vs-tuya-vs-home-assistant-singapore/
#5 Best Smart Home Packages for HDB & BTO Flats in Singapore open
p21 · discovery · demand 503 imp · 1 clicks · #pos 30.7 · outrank smartifai.sg · SOV now 0.0%
🎯 Personalized smart home solutions for HDB & BTO flats with no app lock-in
H2 sections
Cite-proof points
Index path: /blog/best-smart-home-packages-hdb-bto-flats/

Competitor Mentions (per engine)

Count of each brand mentioned across all questions, plus how many were recommended. Cycle 2026-09-27.

ChatGPT
HomeAuto24 (rec 23)
Roen22 (rec 19)
HomeSmart.sg16 (rec 13)
Smartifai13 (rec 13)
Layman Smart Home People8 (rec 5)
Home-A-Genius7 (rec 7)
Ambi Pur5 (rec 4)
HAP4 (rec 4)
Gemini
Layman Smart Home People21 (rec 21)
Home-A-Genius16 (rec 16)
Koble13 (rec 11)
AT Smart Home11 (rec 11)
HomeAuto11 (rec 10)
Smartifai11 (rec 11)
HAP9 (rec 9)
HomeSmart.sg9 (rec 7)
Claude
Layman Smart Home People17 (rec 14)
Home-A-Genius10 (rec 8)
AT Smart Home8 (rec 4)
Automate Asia6 (rec 3)
HomeAuto6 (rec 5)
L3 Homeation6 (rec 3)
HomeSmart.sg5 (rec 3)
Koble5 (rec 3)

Who Owns the Content (most-cited sources)

The source sites AIs cite when answering these questions — your competitor content to out-rank. Gemini excluded (returns redirect URLs). Cycle 2026-09-27.

ChatGPT cited
homeauto.sg28
roen.com.sg25
homesmart.sg15
smarter.sg14
smartifai.sg13
laymansmarthome.com11
homeagenius.sg9
pfetech.com4
Claude cited
laymansmarthome.com29
homeagenius.sg10
homeauto.sg8
hap.sg8
atsmarthomesg.com8
terris.sg6
recordowl.com6
homesmart.sg6

Google Search Demand (GSC)

Monthly impressions — the terms behind the questions we test. Growing demand = more to win.

26-01: 30 imp26-02: 31 imp26-03: 111 imp26-04: 118 imp26-05: 214 imp26-06: 928 imp26-07: 3422 imp26-08: 5465 imp26-09: 1121 impJanFebMarAprMayJunJulAugSep

Latest month: 1121 impressions · 1 clicks (26-08-26-09)

Methodology — how these numbers are produced

Everything on this page is re-generated weekly from the raw collectors. Read this before acting on a number.

What this dashboard tracks

Two independent signals, gathered on the same scheduled job:

The headline metric: Non-Brand Share of Voice

Non-brand SOV = the share of answers to questions that do not name the owner brand, in which the owner brand is mentioned anyway.

Example: "who can install Home Assistant in Singapore" does not name Layman. If 20 of 48 such answers mention Layman, SOV = 20/48 ≈ 41.7%. This measures discovery by people who don't already know the brand — the number that matters for content strategy.

How answers are collected
How raw answers become data

Each raw answer goes through a second, cheap LLM call (gpt-4o-mini) that extracts structured facts — deliberately not regex, because models write brand names loosely.

What each panel means
Cadence, freshness, health
Known limitations

Data: local SQLite dashboard.sqlite. AI SOV excludes brand-direct prompts. Cycle dates: 2026-08-30, 2026-08-31, 2026-09-01, 2026-09-06, 2026-09-13, 2026-09-20, 2026-09-27. Generated 2026-09-27.