Traditional SEO (Google) + AI share-of-voice (ChatGPT · Gemini · Claude)
AI visibility data: 2026-09-01Google (GSC) data through: 2026-08-28GSC and AI run on different cadences — dates differ.
Non-Brand Share of Voice
% of anonymous smart-home questions (no brand named) where Layman Smart Home People is mentioned. Latest cycle: 2026-09-01. Brand-direct prompts excluded. Single weeks are noisy — the trend is what counts; toggle between weekly and monthly-average.
ChatGPT
5.3%
non-brand SOV
▼ -5.2pp
Gemini
36.8%
non-brand SOV
▼ -5.3pp
Claude
21.1%
non-brand SOV
▲ 5.3pp
ChatGPTGeminiClaude
Monthly average smooths weekly noise and normalizes the 20→24 prompt-set change. 2 month(s) of data so far.
Where Layman Smart Home People Shows Up (per question)
● = Layman Smart Home People surfaced in that engine's answer to this question. — = absent everywhere. Cycle 2026-09-01.
ID
Intent
Question
ChatGPT · Gemini · Claude
p02
discovery
who can install Home Assistant in Singapore
●●●
p03
discovery
smart home company Singapore HDB
●●
p04
discovery
smart home installation condo Singapore cost
—
p05
discovery
best smart home setup for a new landed property in Singapore
●
p06
discovery
who does Home Assistant setup for HDB flats
●●●
p21
discovery
best smart home package for HDB or BTO flats in Singapore
—
p01
problem
how to control smart lights and set up smart lighting in my Singapore home
—
p07
problem
my Aqara devices keep dropping off, who can fix this in Singapore
—
p08
problem
I just got my new condo keys, how do I plan a smart home
—
p09
problem
smart home installer that does not lock me into an app subscription Singapore
●●
p10
problem
can someone set up smart lighting and aircon control in my HDB flat
●
p11
problem
who can migrate my Tuya devices to Home Assistant in Singapore
●
p12
problem
smart lock and CCTV installation Singapore recommendation
—
p22
problem
how to make my Singapore home smart and energy efficient
—
p13
comparison
smart life vs tuya vs home assistant for a Singapore home
—
p14
comparison
should I use Aqara dealer or a Home Assistant specialist in Singapore
●
p15
comparison
Home Assistant vs Google Home for a Singapore HDB
—
p16
comparison
DIY smart home vs hiring an installer Singapore
—
p23
comparison
matter vs zigbee for a Singapore smart home
—
p17
brand
is Layman Smart Home People any good
●●●
p18
brand
Layman Smart Home People reviews
●●●
p19
brand
what does Layman Smart Home People specialise in
●●●
p20
brand
Layman Smart Home People vs other smart home installers Singapore
●●●
p24
brand
where can I get smart home installation consultation in Singapore
●●
Action Engine — What To Write Next
Prioritized gaps with ready-to-publish content briefs. Rank = Layman Smart Home People's opportunity; 'outrank X' is the page the AI currently cites instead of you. Cycle 2026-09-01.
#1How to Control Smart Lights in Your Singapore Homeopen
p01 · problem · demand 2342 imp · 0 clicks · #pos 8.5 · outrank roen.com.sg · SOV now 0.0%
🎯 Step-by-step guide tailored for Singapore homes with local product availability
H2 sections
Understanding Smart Lighting
Choosing the Right Smart Lights for Your Home
Setting Up Your Smart Lighting System
Controlling Smart Lights: Apps and Voice Assistants
Advanced Features for Smart Lighting Control
Troubleshooting Common Smart Lighting Issues
Local Support and Installation Services in Singapore
Cite-proof points
Smart lighting can greatly enhance the ambiance and energy efficiency of your home.
Popular brands available in Singapore include Philips Hue, TP-Link, and Xiaomi.
Many smart lights can be controlled using Home Assistant without app lock-in.
Voice control with devices like Google Home or Amazon Alexa is key for convenience.
Setting up smart lights can be done via Wi-Fi, Zigbee, or Z-Wave protocols.
Index path: /blog/how-to-control-smart-lights-singapore/
#2Home Assistant vs Google Home for Singapore HDBs: The Best Choiceopen
🎯 In-depth comparison focusing on local installation support and no app lock-in.
H2 sections
Introduction to Smart Home Solutions in Singapore
Overview of Smart Life, Tuya, and Home Assistant
Pros and Cons of Smart Life
Pros and Cons of Tuya
Pros and Cons of Home Assistant
Comparison Table: Features and Pricing
Why Home Assistant is Ideal for Singapore Homes
Conclusion: Choosing the Right Smart Home System
Cite-proof points
Smart Life offers user-friendly interfaces but may involve app lock-in.
Tuya provides a variety of devices but lacks local installation support in Singapore.
Home Assistant offers full customization without app lock-in, ideal for tech-savvy users.
Layman Smart Home People specializes in Home Assistant installations tailored to Singaporean conditions.
Index path: /blog/smart-life-vs-tuya-vs-home-assistant-singapore/
Competitor Mentions (per engine)
Count of each brand mentioned across all questions, plus how many were recommended. Cycle 2026-09-01.
ChatGPT
HomeAuto22 (rec 20)
Roen19 (rec 17)
HomeSmart.sg14 (rec 11)
Smartifai12 (rec 12)
Layman Smart Home People9 (rec 6)
Home-A-Genius6 (rec 6)
Ambi Pur5 (rec 5)
HAP5 (rec 5)
Gemini
Layman Smart Home People24 (rec 23)
Home-A-Genius18 (rec 17)
AT Smart Home13 (rec 9)
HomeSmart.sg12 (rec 8)
HomeAuto11 (rec 9)
Smartifai11 (rec 8)
HAP8 (rec 6)
Maxsen Smart Home8 (rec 6)
Claude
Layman Smart Home People18 (rec 14)
Koble6 (rec 5)
AT Smart Home5 (rec 5)
HomeSmart.sg5 (rec 3)
Home-A-Genius4 (rec 4)
HomeAuto4 (rec 4)
L3 Homeation4 (rec 3)
AN Digital Lock2 (rec 2)
Who Owns the Content (most-cited sources)
The source sites AIs cite when answering these questions — your competitor content to out-rank. Gemini excluded (returns redirect URLs). Cycle 2026-09-01.
ChatGPT cited
homeauto.sg26
roen.com.sg24
homesmart.sg14
smartifai.sg10
laymansmarthome.com9
homeagenius.sg7
smarter.sg5
hap.sg5
Claude cited
laymansmarthome.com30
homesmart.sg11
atsmarthomesg.com11
homeagenius.sg10
terris.sg8
koble.sg8
homeauto.sg6
livingart.sg5
Google Search Demand (GSC)
Monthly impressions — the terms behind the questions we test. Growing demand = more to win.